The start of the new school year is here, and while some of us might be looking forward to the kids getting back to school, it was always a reminder to me I needed to brush up on my academic skills before classes began. The same holds true for our use of video on our Online Newsrooms, Blogs, and Websites. It never hurts to learn new things, or remind ourselves of how important video is to our site’s traffic and audience engagement. So a little studying now can lead to an A+ later!
To say video is critical to your digital content strategies is an understatement. Whether your audience is B2B or B2C, or both, streaming content delivers your message in a succinct, impactful manner to your targeted audiences that people today enjoy. To remind you of its importance, YouTube, for example, is the second largest search engine, next to its parent company Google. If you’re not there, you need to be. To further add on to the school theme, we all loved videos when the teacher played them in class, and that hasn’t changed in our adult lives as well. Video can be one of the biggest drivers of traffic to your site. You cannot have enough multimedia in your online PR/Marketing gameplan. So to refresh your memory, here are some solid, proven video tactics that can help your overall “grade” online!
Embed Videos
Embedding a video on your press release, blog post, article, website, whatever your web page may be, keeps the site visitor’s attention as they scroll down the page. You should be the primary source of information, so playing the video on your page keeps your audience on the site! Check out this great example of how a YouTube video from the University of Rochester Medical Center is embedded into an informative article about the difference between panic attacks and heart attacks. It keeps you scrolling down the page and plays on the page, not somewhere else, keeping your audience there!
Refresh Your Site with New Video Content
Just like changing classes in school, you’ve got to change your videos on a regular basis. While the video needs to take front and center on the page, it also needs to be refreshed regularly to keep your audience interested. You decide the right pace for your organization, but frequent video updates keep your audience coming back for more.
Videos Can Also Be Helpful Information
Cool, fresh videos with visually impressive presentations can help you get the A+ while also providing valuable information to your followers. Check out the "Spotlight" section from the American Heart Association - the formats are both non-traditional videos, with animation fused with images, as well as regular style videos. They all have tips that educate and inform the public on important health issues important to us all. They can be shared with others and have a meaningful impact for their cause. Keep the content engaging and relevant and you’ll do well!
Video is truly dynamic content that can move your traffic and SEO needle. How you use your videos on your site and how often you share that multimedia can go a long way to not only getting that A+, but keeping your customers, audiences, and yes, students, interested! Contact iPR Software if you have questions about how you can use video in your online strategies.
